Adopting a sustainable lifestyle is not a one-size-fits-all approach, but rather a series of mindful choices! Amidst rising climate concerns, a company's commitment to reducing its environmental impact is very important! The Usual, with our unique strategy, exemplifies how a hotel brand can lead the way in sustainable business practices. Here's how we avoid treating our planet like a hotel:
How The Usual Minimizes its Environmental Footprint
4 Ways The Usual is working to minimize our impact.
1. 100% Renewable energy
Imagine stepping into a hotel knowing that the energy powering your stay is sourced entirely from renewable sources! It's not just a dream within The Usual; it's our reality. Each of our hotels operates off the gas grid, running completely on renewable energy. The windmills in the Dutch countryside power the lights in Rotterdam, while the sunlit skies of Brussels tap into clean solar energy. It's a revolutionary approach that not only reduces the environmental impact but also sets a higher standard for the hospitality industry.
2. Future-proof buildings
Sustainability is not just about where the energy comes from – it's also about how structures are designed. The Usual invests heavily in constructing and maintaining buildings that are future-proof. We undertake comprehensive studies on energy use, ecology, climate risks, and flexibility, ensuring that our locations can best withstand the test of time and environmental challenges! All renovations are meticulously planned to adhere to certification guidelines, designed to minimize negative impact to our beautiful planet.
3. Smarter water use
Water is a precious resource, and at The Usual, every drop matters. Innovative strategies such as water-saving showerheads, taps, and toilets are being incorporated to reduce guest water consumption by a significant forty percent! Simple yet effective, right? The Usual is committed to diminishing water waste, one guest at a time.
4. Green growth
Green spaces in urban hubs are no longer a luxury but a necessity, and The Usual knows it! We conduct detailed environmental studies around our buildings to support urban biodiversity. The outcomes of these studies inform our landscaping choices and the inclusion of green roofs, insect hotels, and nesting houses for local birds and bats. This forward-thinking approach not only contributes to the beauty of urban landscapes, but also supports the local ecosystem! By laying out our strategy for more conscious city stays , we hope to illuminate a path for the hospitality sector to follow in taking meaningful steps towards a greener future. Whether you’re a guest, local, or hospitality expert - good things happen at The Usual.
