Ciao Florence: Coming in 2027.
Florence has a rhythm of its own - a place where centuries of art, craft, and possibility converge.
In 2027, The Usual arrives in this city of light and legacy, bringing a home that’s of Florence, not just in Florence. Set within a 19th-century corner landmark on Via Nazionale 14, The Usual Florence is not just opening doors, it is inviting a dialogue between heritage and what’s next. A city that has always shaped culture naturally becomes the next canvas for this vision.
The Usual Florence opens as a vibrant reimagining of what a hotel can be: artistic, social, and rooted in sustainability.
Meet, stay, eat and play.
Moments from the station and steps from Florence’s most iconic streets, The Usual Florence offers 80 guest rooms, a lively enoteca, a library, and amenities including fitness, art space, and a lush inner courtyard. Designed for connection and quiet moments alike, every space invites engagement with the city, others, and yourself. Unmistakably The Usual, it’s a place to stay, gather, work, and unwind - for a night or a while. Want to know more? Get in touch via our contact page.
Beyond sustainability.
Florence is being developed according to our regenerative approach - focused not just on reducing impact, but on creating tangible, positive change. Renowned for its local-first mindset, The Usual builds by reusing existing materials, sourcing locally, and collaborating closely with the surrounding community.
The Usual is where ESG, design, and lifestyle come together. Florence is our first step outside the Benelux and underlines our ambition to grow internationally in cities with character and a future.
The interior and guest experience design is being realised with Swedish concept and design agency Stylt. We are proud to join forces.
Joachim de Looij, CEO of The Usual
Where first?
Find your Usual.
We’ve opened The Usual doors in thriving cities across Europe. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.
