Locally delicious.
The U Bar, your place to be.
From that early-morning latte to a last-call toast before bed, The U Bar is your all-day spot to eat, drink, connect or simply unwind. No reservation needed.
Our menu is designed for every moment of the day, with fresh bites, seasonal specials and carefully crafted drinks inspired by the cities we call home.
Conscious and considered, our food and drinks celebrate local flavours, quality ingredients, and good company. Come as you are and enjoy the best our cities have to offer, together.
At a glance.
70%
Of our goodies are locally sourced, no further than 80 km from our cities.
40%
Of our menus are plant-based. The majority of our menus are vegetarian.
24/7
With food from 7:00-00:00, and hot and cold drinks around the clock for guests, we are here for you.
The U Bar in Rotterdam.
Welcome to The U Bar, our signature eatery in the heart of Rotterdam. Our menu is a celebration of bold flavours, crafted with care and inspired by local ingredients.
Available all day, our menu features standout dishes like dhal curry, Vietnamese beef bowl, and Ter Marsh burger—each made to delight and satisfy. Come experience delicious food with a sustainable twist.
The U Bar in Brussels.
From morning coffees to evening aperitivos, The U Bar is the perfect place to gather, refuel or unwind. Our menu features a variety of fresh and flavourful options, including baguettes, focaccia sandwiches, pizzas, quiche, soups, salads, and shareable bites.
Whatever the occasion, pull up a chair, find your favourite pairing and enjoy the moment at The Usual Brussels.
The local heroes, our partners who rock our tastebuds.
Pajottenlander
Brussels
Pajottenlander's delicious fruit and herbal juices are 100% biological. Pure fruit, pure juices, no additives. Since 1987.
Jordy's Bakery
Rotterdam
Renowned for their artisanal approach, Jordy's Bakery takes pride in crafting pastries, cakes, and breads with care, using natural ingredients. By collaborating with Jordy’s Bakery, we can provide the guests with locally baked goods and support our community’s favourite.
Le pain de François
Brussels
100% certified organic croissants and breads masterfully crafted using local raw materials and traditional methods.
Ritchie
Brussels
Lovingly crafted in Belgium, Ritchie's organic sodas and traditional lemonades are naturally delicious.
Sapling Vodka
A smooth and versatile vodka with a clean finish, crafted from British wheat. Sapling combines exceptional taste with a commitment to the planet, planting trees and supporting environmental restoration with every bottle sold. Better for your cocktail, better for the world.
Full Circle
Rotterdam
Full Circle give a second life to raw materials used in the catering industry. From Moyee coffee grounds to orange peels, these liqueurs give our cocktails zest.
Madn Tea
Brussels
Whether you seek a moment of tranquility, an energy boost, or support for specific wellness goals, Madn teas are thoughtfully designed to cater to your unique needs for a balanced mind, body, and soul.
Brasserie de la Senne
Brussels
100% made in Brussels, the beers of Brasserie de la Senne are unfiltered organic craft beers brewed without any nasty additives. They are beers with true character.
Kaapse Brouwers
Rotterdam
The best Rotterdamse Beer in the World. Since 2014, they have been working as an independent craft beer brewery with daring recipes, challenging taste experiments, and contemporary craft beers.
Wilderland
Rotterdam
Wilden yourself and enjoy the tastiest products working to help restore Dutch nature. They plant local and indigenous crops from which they make the tastiest teas and syrups.
