Welcome to
A new destination for people who appreciate the good stuff.
We think travel can be a force for good.
We're uniting delicious, locally sourced food with an incredible design hotel experience.
We aim to connect communities and inspire more conscious travel. A place where locals and travellers meet.
Join us.
Meet, stay, eat & play.
Meet new friends in The U, our welcoming signature bar. Catch up over coffee or grab a drink with our favourite locals. Smash out a few hours of work in the Library, or get involved in one of our inspiring events in The Atelier.
Meet
Stay
Eat
Play
This is the hotel you've been waiting for.
Like you, we believe it’s possible to travel more mindfully, without sacrificing style. We’ve considered the impact of your stay, so you can relax, eat, sleep, work, and play knowing that we are measuring the footprint of your time in our hotel and helping us contribute to the local communities of the cities you’ve come to enjoy.
No Train, No Gain.
Train travellers get 30% off their stay.
We love our conscious travellers and think they deserve something a little extra. Hop on board for this exclusive discount.
Show your train ticket at check-in to confirm your discount. Bookable for non-refundable stays until September 2024 exclusively on theusual.com.
Don't miss out – this offer rides till the end of August.
We stand for something. Even when we're asleep.
We're on it
We’re consistently looking for amazing new alternatives that require zero compromise on your side in terms of quality and style. From the high-quality mattresses in your room designed for circularity to the 90% vegetarian menu in our restaurant.
We make everyone feel welcome
Our space is your space. A comfort zone for open-minded city visitors as much as locals. Our fun, inclusive events are inspired in collaboration with a variety of local experts.
We serve up local favourites
There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds.
City tripping, reimagined.
Enjoy more, waste less
Hotel industry waste is a problem. We're collaborating with recycling companies, suppliers, and donation organisations to find creative solutions for reducing waste.
Our design
Our interior has been crafted around our Circular Program of Requirements. For example, the wood we use in our rooms is from FSC certified managed forests with a base composed primarily of recycled woodchips.
Realising more biodiverse roofs
Before construction began in Rotterdam and Brussels, we conducted ecological surveys to best understand the birds, bees, and herbs that were most needed in our locations. Our roofs at these locations will be 70% covered in a mix of sedem moss, herbs, and a 5 meter square insect hotel.
70% locally sourced
70% of our food and beverage offerings are sourced from within 80 kilometres of our hotel locations in Brussels and Rotterdam.
The Good Floor
Approximately 50% of the floors in our social spaces are by The Good Floor and made of recycled plastics retrieved from rivers or recovered from industrial waste and plant-based oils. Meanwhile, our public hallways are carpeted with Tarkett's Circular Collection tiles which are made of a 100% recyclable DESSO EcoBase backing, contain 100% ECONYL® regenerated nylon yarn, and are Cradle to Cradle® Silver Standard certified.
Be you with us.
Reimagining hotels from the inside out
We’re a tight knit crew of action-loving optimists. We’re also a really nice place to work. If you're kind, hardworking and conscientious – and enjoy taking care of others – get in touch with us. We want good people like you.