Our stories.

Here you'll find the stories behind our design, the people and partners who shape our spaces, city guides from those who know our neighbourhoods best, and updates on the impact we're making along the way.

Read more
Open call poster A4
Open call for artists
TheUsual.SocialSpace
Talking Design pt.3
The Usual Rotterdam comfy couches in the lobby
Talking Design pt.2
TheStudioByTheusual
Talking Design pt.1
Rotterdam
Pasquale's Rotterdam Favourites
theusual bruessel
BREEAM In-Use Outstanding for The Usual
theusualhotelart
A hotel or a living gallery?
2026theusualseasonofimpact
The 31-day ripple effect
2025christmasweekendguidetheusual3
The Usual’s Guide to a Perfect Christmas Weekend
rotterzwam oesterzwammen los 01
From coffee to mushrooms. Can waste really feed the future?
reimagning hospitalityvoedseltuin and giselaflorine van rees
The Usual Impact Report 2024
Sip with Pride at The Usual
Sip with Pride
Planting a seedling in the ground
Kickstart Your New Year
rotterdam green roof
Sustainable Living: Simple Tips to Help the Planet
green roof insect hotel
Our Green Roof Project
Coffee Cups in a line
Louise's Brussels Favourites
Sabrina Sleep Meditation at The Usual Rotterdam
Unwind in Rotterdam with Sabrina Starke
The Usual Rotterdam Green Key Award
Green Key Gold for The Usual Rotterdam
Marches in Rotterdam
How The Usual Minimizes its Environmental Footprint
Join the Usual crowd

Be the first to hear about the good stuff - offers, new openings, impact.

By signing up, you accept our terms & policies.

Languages