Welcome to
The Usual Hotels
Where style and sustainability are a package deal.
We‘re a new breed of hotel. Designed for those who refuse to compromise on style or the planet. Impact is our every thought, not an afterthought.
At The Usual we unite delicious, locally sourced food with an incredible design hotel experience. We connect communities and inspire more conscious travel. A place where locals and travellers meet.
We’re here to change the industry, one outstanding hotel at a time. Once tried, forever your usual.
Meet, stay, eat & play in our award winning spaces.
Solo explorer? Family holiday? Here for business or just good vibes? The Usual is your base. We’re made for locals, leisure seekers, deal makers, and daydreamers—all under one consciously crafted roof.
Meet
Stay
Eat
Play
Rooms for everyone.
Cuddle up in The Cosy or settle in The Studio for the week. Our range of room sizes and designs offers creative solutions for every budget and group size. Discover city specials like The Corner room in Brussels or The sQuad Accessible room in Rotterdam.
How your stay makes a difference:
Plastic out, purpose in
For every direct booking, we fund the removal of 1 kilo of plastic waste from rivers, through our partnership with Clear Rivers.
Water for all
Each night you stay, we donate 100 litres of clean drinking water to communities in Nepal via the Made Blue Foundation.
Waste not, want more
We’ve helped rescue over 10,000 meals from going to waste with Too Good To Go, and we reuse leftover building materials in our hotel interiors.
Exclusive offers.
From seasonal discounts to the best premium experiences, check out our offers for every city and every adventure. Sign up for our newsletter to be the first to hear about our latest offers. Simply sign up at the bottom of this page.
Loved by guests, backed by experts.
Where first?
Find your Usual.
We’ve opened The Usual doors in two thriving cities – Rotterdam and Brussels. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.
