When it comes to the perfect city stay, The Usual playbook is anything but usual. Come for the well-considered design hotel experience. Stay for the warm atmosphere, where guests feel like friends. Every aspect of The Usual is driven by experience: human, energetic, and social. Whether you’re a guest, or local - good things happen at The Usual.
We are committed to a better future for hospitality. While we recognise that it is impossible to erase or offset the negative impact that a hotel might have entirely, our mission is to reduce these negative impacts while also creating a more positive place that will benefit travellers and locals alike. We don't want to treat this planet like a hotel. Some of the things we are doing differently include:
Our hotels in Rotterdam, Antwerp, and Brussels are 100% driven by renewable energy and fully off the gas-grid. Our Brussels and Antwerp locations will have additional onsite green energy production using solar panels.
We donate 100 litres of clean drinking water to a developing country for each night a guest stays in our hotels. This can provide a family of four with clean drinking water for one day. This is organised via the MadeBlue Foundation.
With water saving showerheads, taps, and toilets, we anticipate a 40% reduction in guest water consumption compared to if we had chosen industry standard products without these attributes.
Hotels need a lot of lighting. 100% of our lighting is LED, as opposed to traditional incandescent lighting. This means we will be able to reduce the energy consumed by lighting by up to 85%. Our bulbs also last 25 times longer than traditional incandescent lighting.
The furniture and finishings in our hotels have been handpicked based on our principles. Our Auping Revive Circular mattresses are 100% circular. The wood we use in our in room furniture is from either FSC Certified managed forests or is a custom made base composed primarily of recycled woodchips.
Our newest buildings are forecasted to be BREAAM In-Use certified at Level Excellent by Q2, 2024. What's more, our Rotterdam location is slated to be one of the first hotels to receive an Outstanding Level accreditation in Europe. Operations will be further certified by Green Key, a service proudly operated by the Foundation for Environmental Education, by Q2, 2024.
City by city, we're looking for local charities with a connection to our social and environmental Sustainable Development Goals to support and collaborate with. From plastic retrieval to regenerative urban farming projects, we're excited to launch these upcoming partnerships alongside the opening of our hotels.