Rooted in Place, Designed for the Future

The interior and guest experience design is being realised with Swedish concept and design agency Stylt. The creative force behind acclaimed concepts for 25hours, The Hoxton, and Renaissance Hotels, Stylt is well familiar with Florence. “Studying art here in the late 1980s inspired me to found Stylt more than 30 years ago,” says creative director Erik Nissen Johansen. “Now we’re back on a mission to fuse The Usual with Florence’s creative and artistic legacy, bringing a new kind of hospitality experience to life.”

The project started with the acquisition of the building in November 2024 and is being developed in collaboration with Artelia Italia, experts in managing complex heritage restorations. The Usual embraces a regenerative design ethos, emphasising circular building practices, energy efficiency, and local material sourcing. Beyond sustainable architecture, the hotel is committed to supporting local socio-ecological initiatives, fostering strong community ties, and contributing to Florence's cultural and environmental vitality. “Florence is not just a backdrop; it’s a partner in this story,” says Aniek Holland, Brand Marketing Director at The Usual. “The hotel will carry our design signature, while also reflect the city’s Renaissance soul and creative future.”