Meet, stay, eat, and work in our innovative city centre locations.

Whether you are in town for a quick pitch or long collaboration, our premium rooms, comfy coworking spaces, inspiring meeting rooms, and in house lounge bars offer a seamless business travel experience. 

 

Enjoy exclusive discounts easily booked with custom corporate codes provided by our dedicated contact person.

Woman In The Coworking Space
The U and coworkers

This is the hotel partner you've been waiting for.

We don’t do business as usual. We’re here to flip the script on travel—less waste, more impact, and no compromise on comfort or design.

Stay with us and you’re backing clean water, cleaner rivers, local makers, and a better kind of hospitality. One that actually cares.

Why The Usual?

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A great nights sleep

100% Organic bedding, Auping mattresses designed for circularity, 100% vegan amenities, and Yumeko pillows filled with recycled down for a guilt free stay.

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City Centre Locations

We're always located in buzzing city centers accessible by public transport and surrounded by culture, business, retail, and residential properties.

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Sustainably certified

From Green Key to BREEAM In-Use, our sustainable spaces and operations are certified by external organizations.

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Perks with Purpose.

From our Green Starter to our Champions, discover the levels of rewards in store for our loyal corporate travellers.

The Usual supports your greener travel choices with frequent traveller discounts, give-back charitable donations, and reports that help you track your impact.  

Rooms for every budget.

Cuddle up in The Cosy or settle in The Studio for the week. Our range of room sizes and designs offers creative solutions for every budget and group size. 

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Meet where ideas grow.

Whether you’re working on a team collab, hosting a networking event, or just need a desk for the day to wrap up your latest project, our unique meetings & events spaces at our Rotterdam location have got you covered.

Add on to your business stay or reserve locally. Contact us for your custom quote.

Meet, stay, eat and work at The Usual.

Meet new friends in The U Bar, our welcoming signature bar, over coffee or grab a drink with our favorite locals. Smash out a few hours of work in the Co-working in Rotterdam, or track our inspiring projects in The Atelier in Brussels. 

The U Bar Brussels

The U Bar

Brussels
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The Maker's Studio

Rotterdam
creators box meeting room

The Meeting Rooms

Rotterdam
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The Breakfast

Brussels
the u bar rotterdam

The U Bar

Rotterdam
The Library at the usual

The Library

Rotterdam
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The Atelier

Rotterdam
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