Our favourite local flavours, shared.
The U Bar, your place to be.
Nestled in the heart of Westblaak, rubbing shoulders with the iconic Cinerama, you'll find The Usual.
Serving up the best of Rotterdam cuisine, we combine seasonal, plant-based, and locally produced dishes from across the region. No reservations needed.
Open from that early morning latte in the neighbourhood to a last call toast before bed, we've got something for everything - and everyone- in between.
There for you. No reservation needed.
Open Daily
Opening Times: 7:00-00:00
Breakfast, Lunch & The Daily Dish
Drinks & Bar Bites
Location
Westblaak 10
3012 KL Rotterdam
Get in touch
Rotterdam@theusual.com
whatsapp: +31 10 3127600
Fresh Flavours at The U Bar
New to The U Bar, our signature eatery in Rotterdam, is a menu inspired by bold, vibrant tastes and crafted with a focus on sustainability.
Our all-day menu features standout dishes like the vegan hot dog, tangy hoisin noodles, and savoury pumpkin curry, each created to satisfy and surprise. With every bite, we bring together locally sourced ingredients and a passion for flavour.
Come and experience our culinary approach, where delicious meets conscious.
Check us out
Breakfast at The Usual.
We prefer to wake up to the smell of steaming FairChain coffee and organic or wild-grown teas.
Book direct and save on our buffet-style breakfasts filled with pastries from the best local bakeries, healthy overnight oats, and savoury hot dishes, as well as fresh sandwiches, fruits, and juices.
The local heroes, our partners who rock our tastebuds.
We collaborate with New Wave to ensure a diverse, local, and seasonally inspired menu for The Usual’s guests. With their expertise and commitment to reducing food waste, this partnership aligns with our values.
Renowned for their artisanal approach, Jordy's Bakery takes pride in crafting pastries, cakes, and breads with care, using natural ingredients. By collaborating with Jordy’s Bakery, we can provide the guests with locally baked goods and support our community’s favourite.
Sharp Sharp is a Rotterdam-based bakery specializing in 100% vegan and gluten-free treats with a focus on fairtrade and organic ingredients.
Dik & Schil give a second life to raw materials used in the catering industry. From Moyee coffee grounds to orange peels, these liqueurs give our cocktails zest.
The best Rotterdamse Beer in the World. Since 2014, they have been working as an independent craft beer brewery with daring recipes, challenging taste experiments, and contemporary craft beers.
Arbikie's Nàdar Gin, from their Climate Positive line of spirits, has all of the taste and none of the impact. Made from peas, this gin has a carbon footprint of -1.54kg CO2e per 700ml bottle.
Frank tea is produced in a climate-positive manner and their tea bags are made from biodegradable corn fibre. They invest 2% of all turnover in farmer training courses in the communities where they work.
Wilden yourself and enjoy the tastiest products working to help restore Dutch nature. They plant local and indigenous crops from which they make the tastiest teas and syrups.
Organic soft drinks from Denmark produced without the use of pesticides, artificial colorings, flavour enhancers, or anything else that isn't natural.
Working from The Usual.
Our 7 different meetings rooms and diverse coworking spaces mean that there is always the right space for your inspiration. Speak to one of our friendly hosts or mail us to reserve the room you need to think, collaborate, and create.
