Locally delicious.
The U Bar at The Usual,
your place to be.
Open from that early morning latte around the corner to a last-call toast before bed, we've got something for everything - and everyone- in between. No reservation needed.
We've partnered with the best chefs and artisans in every city to create unique menus that capture the energy of our communities. In Brussels, have our unique Focaccia bar. At the same time, in Rotterdam, the Chef's Specials are crafted by seasonally changing local master chefs.
Conscious and considered, we're here to enjoy the best our cities have to taste, together.
At a glance.
70%
Of our goodies are locally sourced, no further than 80 km from our cities.
40%
Of our menus are plant-based. The majority of our menus are vegetarian.
24/7
With food from 7:00-00:00, and hot and cold drinks around the clock for guests, we are here for you.
The U Bar in Rotterdam.
Welcome to The U Bar, our signature eatery in the heart of Rotterdam. Our menu is a celebration of bold flavours, crafted with care and inspired by local ingredients.
Available all day, our menu features standout dishes like the vegan hot dog, tangy hoisin noodles, and savoury pumpkin curry—each made to delight and satisfy. Come experience delicious food with a sustainable twist.
The U Bar in Brussels.
From our aperitivo style nibbles to our fluffy and filling foccacia sandwiches, there's a bite for every moment. Our focaccias are topped with a variety of flavor explosions and served with a smile in The U Bar at The Usual Brussels.
Enjoy our perfect pairings today.
The local heroes, our partners who rock our tastebuds.
Pajottenlander's delicious fruit and herbal juices are 100% biological. Pure fruit, pure juices, no additives. Since 1987.
Renowned for their artisanal approach, Jordy's Bakery takes pride in crafting pastries, cakes, and breads with care, using natural ingredients. By collaborating with Jordy’s Bakery, we can provide the guests with locally baked goods and support our community’s favourite.
100% certified organic croissants and breads masterfully crafted using local raw materials and traditional methods.
Lovingly crafted in Belgium, Ritchie's organic sodas and traditional lemonades are naturally delicious.
We collaborate with New Wave to ensure a diverse, local, and seasonally inspired menu for The Usual’s guests. With their expertise and commitment to reducing food waste, this partnership aligns with our values.
Dik & Schil give a second life to raw materials used in the catering industry. From Moyee coffee grounds to orange peels, these liqueurs give our cocktails zest.
Whether you seek a moment of tranquility, an energy boost, or support for specific wellness goals, Madn teas are thoughtfully designed to cater to your unique needs for a balanced mind, body, and soul.
100% made in Brussels, the beers of Brasserie de la Senne are unfiltered organic craft beers brewed without any nasty additives. They are beers with true character.
The best Rotterdamse Beer in the World. Since 2014, they have been working as an independent craft beer brewery with daring recipes, challenging taste experiments, and contemporary craft beers.
Arbikie's Nadar Gin, from their Climate Positive line of spirits, has all of the taste and none of the impact. Made from peas, this gin has a carbon footprint of -1.54kg CO2e per 700ml bottle.
Ways to enjoy The U Bar.
Community meals
