We think travel can be a force for good. We're uniting delicious, locally sourced food and supremely comfortable circular mattresses with an incredible design hotel experience. Our aim is to connect communities and inspire more conscious travel. A place where locals and travellers meet.
We’re committed to being a hotel that won’t treat the planet like a hotel.
Visit us from mid April.
Like you, we believe it’s possible to travel more mindfully, without sacrificing style. We’ve considered the impact of your stay, so you can relax, eat, sleep, work, and play knowing that we are measuring the footprint of your time in our hotel and helping us contribute to the local communities of the cities you’ve come to enjoy.
It pays to plan ahead! Book now for a 25% discount on rooms in Brussels and Rotterdam, exclusively for stays until the end of 2024. Prepay and save, but remember, it's non-refundable. Act fast, as this limited-time deal won't last!
We’re consistently looking for amazing new alternatives that require zero compromise on your side in terms of quality and style. From the high-quality circular mattresses in your room to the 90% vegetarian menu in our restaurant.
Our space is yours. A comfort zone for open-minded city visitors as much as locals. Our fun, inclusive events are inspired in collaboration with a variety of local experts.
There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds.
We’re opening The Usual doors in three thriving cities – Rotterdam, Brussels, and Antwerp. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.
We’re a tight knit crew of action loving optimists. We’re also a really nice place to work. If you're kind, hardworking and conscientious – and enjoy taking care of others – get in touch with us. We need good people like you.