Designing towards circularity
The idea behind The Usual is that everything they do – whether in construction, daily operation, or guest experience – has as little negative impact on people and the environment as possible. The Usual’s ambition is to challenge the hospitality industry.
The organisation distinguishes itself with a comprehensive ESG-focus (Environmental, Social and Governance), they continuously assess themselves. In the construction of their hotels, they meet high environmental requirements and work towards sustainable standards for insulation and energy supply. For example, the hotel in Rotterdam will be off the gas grid and they purchase certified energy from Dutch wind turbines. The Usual will verify its ambitions by becoming certified by notable organisations, including BREAAM In-use, Green Key and, in the future, B Corp.
Finally, the hotels will have partially green roofs where possible, planted with a mix of herbs and sedum moss, as well as an insect hotel, and nests for birds and bats. Part of the flooring in the communal areas is made from recycled plastic, a portion of which was retrieved from local rivers, and they are working hard to keep their waste to a minimum. And no, their spaces are certainly not for just the lucky few. The Usual offers various accommodation types for different needs, ranging from Pods and Long-Stay Apartments and ‘The Usual’ hotel room. For The Usual, hospitality and inclusivity go in hand.