It’s time for hidden impacts to become unhidden. We aim to sniff them out, bring them to the surface and then minimize or transform them into positives for our guests, the local community, and the planet.
Good planets, like hotels, are hard to find.
Let's make more sustainable travel The Usual.
Hotels are full of hidden impacts. And we’re coming for them.
Good things happen at The Usual
When it comes to the perfect city stay, The Usual playbook is anything but usual. Come for the eco-conscious design-hotel experience. Stay for the warm atmosphere, where guests feel like friends. Every aspect of The Usual is driven by experience: human, energetic, and social. Whether you’re a guest, or local - good things happen at The Usual.
Regenerative hospitality is a fresh way of thinking about tourism. Instead of just trying to offset negative impacts with good actions, like in many sustainable practices, it's about making things better. It focuses on prioritizing the active contribution to the regeneration of our environment and local communities.
Say hello to regenerative tourism
Regenerative hospitality is a fresh way of thinking about tourism. Instead of just trying to offset negative impacts with good actions, like in many sustainable practices, it's about making things better. It focuses on prioritizing the active contribution to the regeneration of our environment and local communities.
Our incredible partners
Yumeko
At Yumeko, they do everything they can to let people sleep well and wake up. With the softest bedding and bath linen made from the finest materials and with the highest possible attention to the environment, people, and animals.
Moyee Coffee
What better to wake up to then the world's first fairchain coffee? Moyee tastes like radically good coffee with a radical impact.
Auping's fully circular Mattresses
Know what you sleep on with Auping. The Auping Revive Circular mattress was developed together with Niaga®. They have recorded the (origin of) all materials in the Product Passport. By scanning the Niaga® label on the side of the mattress with your smartphone, you can see exactly what the mattress is made of.
The Good Floor
Rotterdam-based company CLEAR RIVERS collects plastic waste with their Litter Traps placed in the New Meuse river. The usable collected plastics are sorted, chipped and recycled by The Good Floor into a flooring solution.
Let's build together
Want to join forces for sustainable travel? Hit us up: partners@theusual.com
Our community initiatives
In each city, we look for local charities that have a connection to our social and environmental sustainable goals to support and collaborate with. From plastic retrieval to regenerative urban farming projects, we're excited to launch these upcoming partnerships alongside the opening of our hotels.