We think travel can be a force for good – uniting locally sourced organic food and super comfortable circular bedding with inclusive design hotel experiences. Our aim is to connect communities and inspire conscious travel. A place where locals and travellers meet.
We’re the world’s first hotel that won’t treat the planet like a hotel.
And we’re glad you’re here.
Like you, we believe it’s possible to travel more mindfully, without sacrificing style. We’ve considered the impact of every aspect of your stay, so you can relax, eat, sleep, work, and play knowing it’s adding something positive to the cities you’ve come to enjoy.
We’re always looking for amazing eco-friendly alternatives that require zero compromise on your side. From the high-quality bedding in your room to the thoughtful menu in our restaurant.
We’re a home away from home for open-minded guests and locals alike. Our inclusive events programming draws inspiration and collaboration from a variety of local experts.
There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds with our 100% organic dishes.
We’re kicking off The Usual in three thriving cities– Rotterdam, Brussels, and Antwerp. Whether you’re a city tripper, business traveler or digital nomad, our locations and relaxed atmosphere make every one of our Usuals the perfect place to connect and explore.
We’re a tight knit crew of action loving optimists, here to make travel a force for good. We’re also a really nice place to work. If you're kind, hardworking and conscientious – and enjoy taking care of others – get in touch with us. We need good people like you.