We think travel can be a force for good. We're uniting delicious, locally sourced food and supremely comfortable circular mattresses with an incredible design hotel experience. Our aim is to connect communities and inspire more conscious travel. A place where locals and travellers meet.
We’re commited to being a hotel that won’t treat the planet like a hotel.
Visit us from May 1st, 2024.
Meet new friends in The U, our welcoming signature bar, over coffee or grab a drink with our favorite locals. Smash out a few hours of work in the Library, or get involved in one of our inspiring events in The Atelier.
We’re consistently looking for amazing new alternatives that require zero compromise on your side in terms of quality and style. From the high-quality circular mattresses in your room to the 90% vegetarian menu in our restaurant.
Our space is yours. A comfort zone for open-minded city visitors as much as locals. Our fun, inclusive events are inspired in collaboration with a variety of local experts.
There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds.
We’re opening The Usual doors in three thriving cities – Rotterdam, Brussels, and Antwerp. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.