We think travel can be a force for good.
We're uniting delicious, locally sourced food with an incredible design hotel experience.
We aim to connect communities and inspire more conscious travel. A place where locals and travellers meet.
Join us.
Meet new friends in The U, our welcoming signature bar. Catch up over coffee or grab a drink with our favourite locals. Smash out a few hours of work in the Library, or get involved in one of our inspiring events in The Atelier.
We’re consistently looking for amazing new alternatives that require zero compromise on your side in terms of quality and style. From the high-quality mattresses in your room designed for circularity to the 90% vegetarian menu in our restaurant.
Our space is your space. A comfort zone for open-minded city visitors as much as locals. Our fun, inclusive events are inspired in collaboration with a variety of local experts.
There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds.
We prefer to wake up to the smell of steaming FairChain coffee and organic or wild-grown teas.
Our buffet-style breakfasts are filled with pastries from the best local bakeries, healthy overnight oats, and savoury hot dishes, as well as fresh sandwiches, fruits, and juices.
Available now for our best discounted price when booked with your stay at theusual.com.
Book nowWe’ve opened The Usual doors in two thriving cities – Rotterdam and Brussels. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.